Island Creek Oysters needed a centralized digital solution to replace their fragmented multi-platform setup, which had led to redundant workflows and rising development costs. White Rabbit Group was tasked with consolidating their brands into a single Shopify ecosystem that streamlined operations, reduced overhead, and preserved each brand’s unique identity.
The Challenge
Bringing multiple brands under one roof sounded simple in theory, but the reality was far more complex. We faced the tricky task of merging distinct identities without losing what made each one special, all while making sure everything kept running smoothly behind the scenes.
- Operational Complexity: Managing multiple brands across separate web platforms created inefficiencies, duplicative workflows, and inconsistent user experiences.
- Cost & Scalability Challenges: Maintaining multiple systems led to increased development costs and limited the ability to scale efficiently.
- Need for Centralization: A unified solution was needed to streamline brand management, reduce redundancies, and support sustainable growth while preserving each brand’s unique identity.
Our Solution
White Rabbit Group first partnered with Island Creek Oysters to develop a custom Shopify app that integrated directly with their ERP system. This created a seamless connection between inventory management and order fulfillment, ensuring that their perishable goods could be tracked and shipped quickly to maintain freshness.
Following the success of that integration, we migrated their brand properties from multiple platforms into a unified Shopify ecosystem. This consolidation simplified backend workflows, eliminated redundant services, and significantly reduced development and maintenance costs.
The new infrastructure not only preserves the distinct identity of each brand but also provides a scalable foundation for future growth and operational efficiency.
Technologies Used
Pixel perfection, always.
